3 Things I Learned From Supa Cent Making $1.3M in 60 Mins
I've been watching NOLA born and bred influencer, Supa Cent (Raynell Steward) INTENTIONALLY for the last two years.
Mostly for obvious reasons (she's a branding, marketing, and influence GENIUS), but also, for the same reasons non-business owners watch her: for...her.
The 6-foot stallion may not be for all audiences, but she certainly has a drawing factor that makes any and everyone want to pay attention.
Well, the owner of the beauty line, The Crayon Case, had her famous Cyber Monday sale and broke records for the second year in a row when she grossed 1.3 million AMERICAN dollars in 60 minutes.
READ THAT AGAIN! (as I cry in rising entrepreneur.)
So what does this have to do with relationships?
Supa literally built an entire brand and business through authenticity.
She started off making funny videos on Youtube, telling stories and keeping it all the way 100. She showed us her family, supported those around her, let us in on her wins, and even, most recently, her losses.
If you're a follower of hers then you saw the unfortunate news that her and Louis, her former fiancé, are no longer together. Even more crushing, this came only a few months after the couple welcomed their daughter, Lea.
The thing is though, she continued to post, run her business like a boss, and even leveled up on us with her gorgeously trimmed BAWDY.
It's been amazing watching her journey and seeing the levels of interaction and loyalty that people have to her and what she does, however, there are so many lessons we can pull from her relational experience.
So here are three things we can learn from Supa about relationships:
1. AUTHENTICITY Will Always Win
With a name like Authentically Wed, authenticity is at the forefront of everything we do. Supa is a prime example that being who you are, down to your core will attract everything God intends for you. Showing up as your healthiest and most authentic self in your relationships is not only beneficial to a relationship but the foundation to a successful and long-lasting relationship. You cannot expect intimacy without the cost of vulnerability. Further, no one wants to spend their entire relationship keeping up with a facade of themselves for fear that they will be rejected if they were to show as who they really are. That is not relationship, it's imprisonment. Besides, God created you a specific way for a specific reason and to cheapen that for the sake of acceptance would be offensive.
2. No One Is Exempt
There is no one on this earth who gets a pass on relational issues and brokeness. Listen, if THEE Beyonce Knowles can get cheated on, who among us is not at risk!? I'm joking. However, the reality is that the healthiest and longest lasting marriages require a level of intentional work and sacrifice to make them happen. Even with that, there's no guarantee that things will go perfectly. However, out of love for one another (NOT FEAR!) and dedication to the relationship (guard your marriage), it can be amazing! This is no stab at Supa at all. She might have done everything she knew to and things simply didn't work out. My heart’s desire is that we never get complacent and that we constantly cover our intimate relationships with prayer and a dedication to covenant.
3. One Break Up Don't Stop No Bag
As someone who has experienced divorce, I KNOW just how crippling it can feel, however, I also know that it's a breeding ground for creativity, innovation and general BOSSING UP. Since Supa's brand wasn't built on the back of her ex-fiancé, when they split, the bag didn't stop flowing. She continued about her day-to-day tasks and (though I'm sure she's grieving or has grieved the relationship) didn't let her personal woes taint her responsibilities. We often see people, women especially, experience break ups then give up. Whether it's a business, school, work, or your life entirely, someone else's actions or indiscretions should never stop your assignments and responsibilities. Heal, mourn even, but do NOT stay there. You have to pick up your mat and WALK. As someone who built an entire brand while married and had to shift post-divorce, I get it! It's hard to pivot and heal at the same time. You can take a pause, but understand this, the bag and the assignment are waiting on YOU.
Overall, though I'm sad there is no more "whatcha doin' Louis," I'd much rather be so in my bag that I let my $1.3 million rock me to sleep.
Whether you make millions or not, your forever mood should be a reflection of our The Bag Tee motto: "Securing me because I am the bag!"
In conclusion, Congrats to Supa, and I pray you find a stride in a level of authenticity and security that keeps you in total alignment with who God created you to be.
